If you’re a serious website, you need SSL. In today’s world, there are so many security threats that can result in a user’s personal data being stolen. These security holes have always existed, but now users are aware of them like never before and demand that they be fixed. They know that an SSL certificate is the best way to protect from identity theft, and they will often refuse to do business with any site without it.
SSL certificates are well-known for their abilities to protect data. But their real value is much greater. Depending on what type of cheap SSL cert you choose, just displaying your credentials might even help increase your users’ trust. The reason is simple: there are three different kinds of validation, each involving a different degree of inspection of your company before an actual SSL cert is issued.

Domain level validation is the most basic type of cheap SSL certificate and includes little more than a check to ensure the domain you’re registering is actually yours. Organization validation goes a step beyond, checking more in-depth information about your company. The result is that they can promise more than just security to your users: they do the legwork to confirm your legitimacy, which leads users to trust your server with their personal information. Finally, extended validation goes even further. It involves a very in-depth examination of your business, which provides the highest degree of user trust.